Fashion brand Jack & Jones, a division of the Bestseller Group, has partnered with Spinnova to introduce a new t-shirt crafted from Spinnova's fibre derived from textile and agricultural waste. Notably, this eco-friendly fabric is produced without the use of potentially harmful chemicals, aligning with both companies' commitment to sustainable fashion practices.

The launch of this innovative t-shirt marks a significant milestone for Spinnova. The collaboration with Jack & Jones provides a platform to showcase Spinnova's sustainable fibre technology, offering consumers an environmentally friendly alternative to conventional textile materials.

Spinnova's partnership with Jack & Jones comes amid recent financial challenges for the fibre innovator, prompting a review aimed at cost reduction following disappointing financial results for 2023. Despite revenue declines and increased losses, the collaboration with Jack & Jones signifies a positive step forward for Spinnova in expanding its market presence and promoting sustainable solutions in the fashion industry.