Kelvin Haus, an emerging luxury fashion brand based in the UAE, has unveiled its first product from a collection of technologically advanced apparel designed for a sustainable future. The debut item, "The Street Tee – Dubai Edition," limited to 971 pieces, reflects the brand's strategic initiative to minimize textile waste in landfills across the Middle East and beyond.

Each garment is infused with cutting-edge technology, promoting local community engagement and championing eco-conscious fashion. Prioritizing inclusivity, Kelvin Haus designs its garments to cater to all body sizes, offering a diverse range of fits tailored to suit every unique body type.

Aligned with Vision 2050, Kelvin Haus takes an ethical approach by responsibly sourcing sustainable raw materials and crafting them in the Kelvin Haus Atelier. At the retail stage, each purchase contributes to significant environmental initiatives, including tree planting and ocean clean-up efforts.

The brand also embraces blockchain ownership and Non-Fungible Tokens (NFTs) in its offerings, ensuring authenticity and engaging customers with each garment. Kelvin Haus pioneers the use of NFTs, setting new trends in the industry and demonstrating a commitment to leading in fashion technology.