Champion® Athleticwear, a well-known lifestyle brand with roots in sports since 1919, has introduced its latest innovation: Eco Future Reverse Weave with CiCLO® technology. This patented and science-based solution transforms synthetic textiles to behave more like natural fibers when they enter the environment.

The Eco Future Reverse Weave plays a significant role in reducing plastic textile fibers in the environment. This innovation gives polyester an expiration date, making synthetic textiles behave more like natural fibers over time. The collection also incorporates dyes derived from natural ingredients, such as pomegranate, annatto fruit, and terminalia chebula fruit.

Champion aims to empower consumers to make conscious choices with their new collection, allowing fans to feel good about their purchases. The incorporation of CiCLO® technology reduces microplastic pollution caused by the shedding of synthetic textiles, contributing to a positive impact on the environment.

Vanessa LeFebvre, President of Global Activewear at Champion, emphasizes the brand's dedication to creating solutions for a better tomorrow. The partnership with CiCLO® positions Champion as a catalyst for positive change in the fashion industry, encouraging conscious choices, responsible actions, and continuous improvements.