Arvind has partnered with the CIRCULOSE® Supplier Network to promote sustainability and circularity in the textile industry. This partnership strengthens Arvind's commitment to their nearly hundred-year legacy of being environmentally conscious in the textile industry.

The denim produced through this collaboration uses upcycled cotton textiles and viscose made with CIRCULOSE®, effectively reducing waste sent to landfills. CIRCULOSE® is created by Renewcell using an advanced recycling process that breaks down old garments into cellulose pulp. This pulp is then used to make new fibers, which are used to create new denim. This circular approach minimizes waste and resource consumption.

Despite its sustainability, denim made with CIRCULOSE® does not compromise on quality. It retains the durability, comfort, and aesthetic appeal of conventional denim, ensuring that it remains a long-lasting wardrobe essential.

The denim made with CIRCULOSE® is a representation of Arvind's dedication to sustainability and environmental stewardship. By recycling textile waste and adopting efficient production processes, they help preserve natural resources and reduce textile waste, ultimately contributing to a cleaner environment.

Denim created with CIRCULOSE® helps close the loop on apparel production, underlining the importance of resource efficiency in textile manufacturing. It showcases that sustainable practices can also make economic sense.