&Or Collective, a new conscious Canadian clothing brand, has made its debut in North America by releasing the carefully picked range of knitwear products for men and women.

A female-led staff from Montreal and Toronto supports the brand, which also focuses on a zero-waste range of basic clothing. They produce wholly recyclable clothing that is made on the idea of minimal textile waste and maximum wearability.

“Fashion is a notoriously damaging industry for the environment,” stated Kristen King, co-CEO of &Or Collective.

The brand uses only ‘Stoll-knit’ and ‘wear technology’ to make apparels. The yarns used are premium-quality and long-lasting that help in creating a more durable fabric, which is safe for the environment. These cutting-edge knitting technology reduce waste and improve agility, reducing overruns, dead stock, and the carbon footprint of the company.

The brand is dedicated to producing sustainable fashion and is collaborating with New York-based SuperCircle, a technology business that drives retailers’ circularity programs.