TrusTrace, a provider of traceability and compliance solutions, is collaborating with SaaS platform Peftrust, a product-level environmental footprinting solution for textiles and footwear, to enhance the credibility of fashion brand product environmental footprint (PEF) claims. The partnership will look after the needs of fashion brands who need complete lifestyle assessment and traceability solutions.

The new partnership aims to address the growing need to monitor and trace a product's life cycle in order to evaluate its overall impact on the environment. The integration, which combines TrusTrace's authenticated environmental traceability data with Peftrust's LCA environmental scores to provide a comprehensive assessment of a product's lifecycle footprint, will be the first end-to-end solution to combine environmental traceability and impact.

By using primary data that is accessible through TrusTrace's platform rather than standard industry-averaged data, which it claims is less accurate, the partnership adds to the specificity of PEF scores. Consequently, the score takes into account more brand-specific parameters. Utilizing TrusTrace data automatically provides more than 20 specific parameters from the supply chain network, making the score "more robust," whereas a brand only needs to enter a few data points to generate an initial PEF score.

Peftrust's co-founder and chief executive, Laurent Bocahut, added: Brands are shielded from the risk of making false or misleading sustainability claims with more robust data. Our collaboration with TrusTrace enables TrusTrace's clients to evaluate their products more thoroughly and accurately at scale. We are thrilled to work with TrusTrace to assist brands in gaining more and better product life cycle insights.

The European Commission created the PEF method to account for a product's entire life cycle. Based on Life Cycle Assessments (LCA), a method for measuring environmental impact, the score covers 16 impacts beyond a product's carbon footprint. To determine the material's overall impact on the environment, this method monitors it throughout its "life" cycle.