To celebrate the launch, West Elm will feature the collection at its stores in the U.S., Canada and Puerto Rico on Jan. 17 from 6:30-8:00 p.m. during its free, weekly Design Crew Workshop. Design Crew experts will share tips on choosing the best towel, creating the ultimate spa bath and styling a bed and bathroom.

The Water Street assortment encompasses 140 products available online and at West Elm’s stores in the U.S., Canada, UK and Australia. Merchandise ranges in price from $5 to $199. The collection includes: 100% GOTS-certified organic cotton towels priced from $5 to $95; Organic cotton shower curtains and bath mats that are Oeko-Tex certified and priced from $19 to $59; An organic cotton robe priced at $69 and available for monogramming; Countertop bath accessories priced from $9 to $99; Mid-Century hardware and lighting priced from $14 to $199; Bath soaps, lotions and slippers priced from $9 to $22. “The Water Street collection extends our modern, sustainable designs to every room of the home, making us a compelling and accessible destination for our customers as they build their homes and registries,” said Catherine Schwartz, senior VP of merchandising at West Elm.

West Elm has launched a comprehensive collection of bath products under a new house brand.