Shein, a global online retailer of apparel, accessories, and lifestyle goods, wants to increase its sustainability targets as the fashion sector is under pressure to address its environmental impact.

Consumers are now more concerned with sustainability than merely price, according to Chinese fast fashion retailer Shein, which aims to increase its focus on sustainability.

Executive vice chairman Donald Tang said that in order for businesses to continue expanding, they must have ESG (environmental, social, and governance) considerations in mind when speaking at the World Retail Congress in Barcelona, according to Reuters.

Shein has drawn criticism for encouraging disposable fashion since she offers inexpensive clothing, such as $10 dresses and $5 shirts. To sell garments online in the US, Europe, and Asia, the company manufactures clothes in China.

Customers now have the opportunity to choose higher-quality materials and pay more for specific items on Shein. The company's platform for shoppers to resell worn clothing, Shein Exchange, which debuted in the US in October and intends to expand to additional markets this year, was also addressed by Tang. He continued by saying that Shein is still expanding "very robustly" and that its inventory turns over is often under 2%.

Shein declared goals to cut its value chain's total GHG emissions by 25% by 2030 in 2022. Since then, the company has saved 69.6 tonnes of single-use plastic garbage and avoided the release of 142 tonnes of greenhouse gas emissions.

Shein's emphasis on sustainability coincides with growing pressure on the fashion sector to address its environmental impact. The industry's quick-paced production and consumption model has raised concerns about its effect on workers' rights and ethical labor practices. The sector is also accountable for a sizeable portion of the world's trash and carbon emissions.

According to a recent news release, Shein is actively speeding the use of materials that have been sourced responsibly, encouraging circularity within customer communities, and pledging to reduce its carbon footprint by 25%.

Shein is making efforts to lessen its impact on the environment and encourage more responsible consumption by providing sustainable solutions and a platform for users to trade used clothing. Shein's emphasis on sustainability may serve as a model for other fast-fashion businesses aiming to address these challenges as it expands.