Swedish fashion retailer, H&M has launched its first resale platform in the US through secondhand specialists ThredUp's resale-as-a-service (RAAS). Customers have a simple way to select the ideal pre-owned items for their wardrobe with "H&M Pre-Loved," ready to be cherished repeatedly. The establishment of circular business models for both the retailer and its clients is another aspect of the new store's commitment to sustainability.

Abigail Kammerzell, Head of Sustainability, H&M North America, said that with their new "H&M Pre-Loved" resale shop powered by thredUP's Resale-as-a-Service, they're ensuring shoppers can find the largest amount of stylish, preloved H&M goods ever to give them a second life. They must accept responsibility for the effects that fashion has on the environment and the climate. They can continue to provide their customers with fashion and flair while minimizing and reducing this detrimental impact. They're moving in that route by introducing their first reselling model to the American market.

James Reinhart, CEO and Co-Founder of thredUP, said, they're happy that H&M has decided to collaborate with thredUP to introduce their first resale program in the U.S., building on their global momentum investing in new circular business models. H&M has a huge impact potential as one of the biggest retailers in the world. They are happy that thredUP's Resale-as-a-Service is enabling a scalable resale program to connect with H&M's customers in a novel and sustainable way.

To ensure that products are used more frequently and for a longer period of time, H&M thinks new business models need to be created and put into place. The traditional business strategy for the fashion industry has been take, make, discard. The brand's 2013 garment collection program, "H&M Pre-Loved," powered by thredUP's Resale-as-a-Service, as well as H&M Take Care, a digital hub at hm.com where customers can get advice on how to prolong and take care of their fashion, break this chain to ensure that those precious resources are being used to their fullest potential.