Barcelona-based retailer of headgear and neckwear accessories, Original Buff has become the latest fashion industry company to be awarded B Corporation certification.

Buff joins the expanding group of more than 6,000 businesses that are pursuing sustainable business models and gauging success not only in terms of financial measures but also in terms of the welfare of individuals, groups, and the environment.

David Camps, CEO of Buff, said that they had made a commitment to making ethical decisions at every turn since the beginning. They are honored to lead the worldwide movement for an inclusive, equitable, and regenerative economy alongside other sustainable organizations. Receiving recognition for the efforts made by their teams to construct a better future is an honor. They are more eager than ever to go forward, improve upon, and streamline their designs.

B Corporations, known for giving people and the environment top priority in all parts of the business, must pass a stringent 360-degree examination to join the network of organizations working to not just be the best in the world, but also the best for the world. The five major effect categories of governance, workers, community, environment, and customers are all included in this evaluation.

Buff, a family-run business, produces 90% of its products internally using only renewable energy. The company achieved a milestone in 2022 when it recycled over 41 million plastic water bottles to create its top-selling goods.

Along with opening a garment-making school, the Spanish retailer sought to employ locals and provide at-risk individuals with the training necessary to succeed in the textile manufacturing industry.

Marta Torner, sustainability manager at Buff, said that their goal is to always improve and be the best that they can be for their consumers, retailers, staff, and the earth. Over the next few years, they want to further reduce their carbon footprint, with a focus on the supply chain and an interim aim of becoming carbon neutral in their own operations by 2023.