Online fashion retailer ASOS, has announced a partnership with startup delivery service Hived to fulfill Hived's same-day delivery orders in Greater London.

Hived provides same-day, next-day, and two-day shipping alternatives to the entirety of Greater London while running a 100% electric fleet of vans, automobiles, and bikes. The company also boasts a 99% first-time success rate and a 99.99% on-time delivery rate.

Asos revealed its "Fashion with Integrity" 2030 program last year, outlining a comprehensive list of environmental, social, and governance objectives to accomplish by that year.

ASOS has two overarching pillars, Planet and People, which are supported by important objectives, such as reducing ASOS' impact on the environment by meeting decarbonization goals established with the Carbon Trust. By 2025, ASOS wants to have carbon-neutral direct operations, and by 2030, it wants to have a Net Zero value chain.

Adam Scholes, Director of Delivery Solutions at ASOS, said that through ASOS Instant, ASOS customers can place an order during the day and receive it to their door that evening, which is crucial for those last-minute purchases that just can't wait. As theu continue their quest to cut emissions from their operations, it's exciting to announce this new cooperation with Hived for ASOS Instant deliveries into Greater London.

Murvah Iqbal, Co-CEO at Hived, said that they have effectively scaled their parcel delivery network to accommodate large organizations concentrating their delivery strategy on customer service and sustainability goals. One of the biggest fashion shops in the world, ASOS, has a great devotion to cutting-edge ideas.

In the year ending on August 31, 2022, ASOS reported a loss of £31.9 million on sales that increased by just 1% to £3.94 billion. The performance in the second half of the year was weaker than anticipated, especially in international markets, which led to the loss.