Better Cotton is looking for solutions to reduce harm to people and the environment and has set a pesticide reduction target for 2030.

In order to produce Better Cotton, crop protection procedures must be minimized, and pesticides should only be used as a last resort when all other options have failed, according to the organization.

It admits that some pesticides are harsher than others and that a certain amount of pesticide is occasionally necessary.

The organization stated that limiting their use, banning the use of dangerous synthetic pesticides, and enabling farmers to access sustainable alternatives are the best and most practical courses of action.

It has now specified a 2030 pesticide reduction goal. The goal expands on the company's current integrated pest management strategy, along with considerable research and partner collaboration, and will be enhanced by changes to its P&C pesticide standards.

Better Cotton has been analyzing field-level data to develop the new target in an effort to go beyond simply assessing the amount of pesticides used to acquire a deeper understanding of the toxicity of active components and their concentration in the goods used by Better Cotton Farmers.

The organisation said that this is not an easy situation. Conducting thorough research and gathering substantial data to create an accurate baseline (the actual condition) for farmers, particularly with respect to smallholders, presents difficulties. Every pesticide product must have its exact active ingredients listed, together with how much of each chemical is used in each producing nation. Any suggestions we offer must help smallholders increase their income and crop harvests. Maintaining this delicate balance is difficult, the organization warns.

Following close collaboration with country teams, Better Cotton says it has reviewed and prioritized "the highly hazardous pesticides" (HHPs) for elimination in each production country, putting more detailed action plans into motion. Additionally, it has cooperated with cotton standards and organizations.