Renewcell, a pioneer in Swedish textile-to-textile recycling, and Eastman, a manufacturer of cellulosic acetate fibers, have collaborated to create Naia™ Renew ES yarns using Circulose®, Renewcell's 100 percent recycled textile raw material. 

The agreement is Renewcell’s first with a US fiber manufacturer, and is a significant step toward creating the first acetate-based products that will use Circulose feedstock. It speaks highly of the Renewcell team's ability to collaborate with partners to modify and improve our product for new fiber applications Eastman is considering Circulose as a feedstock in the creation of a premium yarn like Naia Renew.

Patrik Lundström, CEO of Renewcell., said that it speaks highly of the Renewcell team's ability to collaborate with partners to modify and improve their product for new fiber applications that Eastman is considering Circulose as a feedstock in the manufacture of a premium yarn like Naia Renew. With this arrangement, we're moving on with our combined efforts to market Naia Renew ES yarns made from Circulose. In order to make fashion circular, he is excited to work with Eastman.

Ruth Farell, general manager of Eastman Textiles, said that they’re happy to collaborate with a pioneer such as Renewcell to minimize our dependency on virgin feedstocks, rethink the meaning of textile waste, and close the loop within the textiles sector. This partnership is the cornerstone of their aim to introduce a line of goods with more recycled material.