Fashion rental platform By Rotation, is launching its first pop-up outside of London at the Cheshire Oaks Designer Outlet.

The pop-up venue will be open to the public on July 22 and will allow visitors to peruse and try on goods available for rent in-app until July 31.

McArthurGlen Designer Outlets will provide customers with in-demand brands for a fraction of the retail price, as well as shoes, bags, or accessories from McArthurGlen Cheshire Oaks premium stores such as Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger, and Burberry.

To begin selling, renting, or purchasing from the cash- and car-free pop-up, customers may download By Rotation's free app and create a free profile with no waiting list. The Vampire's Wife, Ganni Jacquemus, Zimmermann, Rat&Boa, and Rixo will also be available for rent.

By Rotation Founder & CEO, Eshita Kabra Davies said that after several successful pop-ups in London, they're very delighted to be popping up in Cheshire Oaks and having a tangible presence regionally. Their 300,000-strong network is spread across the UK, so she is excited to meet their local Rotators and offer their platform to new members. By Rotation is about making quality clothes accessible to everyone, something we and McArthurGlen share.

Kenny Murray, General Manager at Cheshire Oaks Designer Outlet said that creating unmatched shopping experiences for Centre customers and the wider community is a priority for them. This is why they are so happy to collaborate with such a creative and relevant company as By Rotation, which mirrors their own aspirations of providing clients with more sustainable and affordable fashion options. They believe that the collaboration will bring both communities together to communicate, share, and discover even more products in-center.