Cornish-based kidswear clothing brand, Frugi, will be the first to join the Circular Textiles Foundation, an effort that provides an independent circularity standard for accountability and transparency.

Following an intensive series of circular design workshops with the Foundation, Frugi is now working to incorporate key circular principles throughout the design, development, and manufacturing processes, with the goal of creating a range of fully recyclable clothing for the Spring/Summer 2023 season.

The Circular Textiles Foundation certification logo will appear on 22% of the new Spring/Summer '23 collection, with the intention of expanding to include the complete organic cotton line in future collections. This ensures that the garment was meant to be recycled by a specialized facility that converts it into new fabric.

Customers may also participate in Frugi's circular trip by scanning the QR code on the garment's tag to learn how and where it can be recycled.

Frugi's sustainability focus has also resulted in the creation of durable garments that can be patched up, passed down, and worn again, rather than being discarded after a few wears, which is also a pillar of the circular economy system.

Sarah Clark, CEO of Frugi Group, said that they're pleased to be supporting a ground-breaking initiative like the Circular Textile Foundation. Their garments are already intended to grow with children, with reversible designs, interactive appliques, and outfits with extensible cuffs, waistbands, and shoulder straps. Their dedication to waste elimination is bolstered by their cooperation with the Circular Textile Foundation, particularly being the first childrenswear brand to do so.

Sophie Scanlon, Head of Circular Design for the Circular Textiles Foundation, said that Frugi has fully taken to heart what it means to commit to creating clothing circular. They’re thrilled to be assisting them in changing how future generations appreciate and interact with their clothing.