Online fashion and lifestyle platform, Zalando and Spanish fashion brand, Mango are among the latest 40 companies to join environmental non-profit Canopy's Pack4Good initiative, which aims to reduce the environmental effect of the global packaging supply chain.

A further 35 brands, three producers, and two innovators joined the Pack4Good initiative recently, which works with brands and innovators to address what Canopy calls the growing forest footprint of paper packaging.

Canopy launched Pack4Good in October 2019 to combat the world's "voracious appetite" for packaging and ensure that shipping boxes, wrappers, disposable cups, and other forest-based packaging are made from recycled materials and Next Generation alternatives rather than the world's ancient and endangered forests. Today, the project includes 317 partners working together to bring Next-Generation Solutions to market as quickly as possible.

Tamara Stark, Canopy campaigns director, said that the firms who have joined Pack4Good are displaying the type of 'out-of-the-box' thinking that they need to see across the board – inventive thinking to alter unsustainable paper packaging supply chains, scale-up solutions, and preserve forests. She is excited to see forward-thinking company executives taking steps to bring these game-changing innovations from the margins to the mainstream."

Pack4Good partners included in the announcement are committed to ensuring that, by the end of 2022, all of their packaging is: free of ancient and endangered forests; designed to reduce material use; maximizes recycled and alternative next-generation fibers (such as agricultural residues); and uses FSC-certified wood when virgin forest fiber is still used.

Beatriz Bayo, head of CSR at Mango., said that it is vital to keep forests intact in order to assist regenerate ecosystems and encourage biodiversity. Mango is committed to being a part of this endeavor, and they are excited to collaborate with Canopy to achieve this common goal. As a result, Mango is working to ensure that its packaging and the origin of the fibers of its products do not come from essential forest ecosystems.