Danish fashion retailer Bestseller's parent company, Heartland, has teamed up with energy company Better Energy, to build its own solar power plant, marking the first step toward Bestseller's ultimate goal of becoming climate positive.

The plant, which will be built in the Danish municipality of Holsterbro and will have a capacity of 200MW, will be 60% larger than the original proposal (125MW).

Lise Kaae, CEO of Heartland, said that because a green transition is so important to them, they decided to take advantage of the chance to build a larger facility. They want to not only produce new renewable energy for their own firms Bestseller, Normal, and Nemlig.com, but also allow other companies who are concerned about their environmental footprint the opportunity to acquire it from them.

The solar power facility will be self-funded, with no government assistance.

Lise added that it's critical for them that the energy they use be not only green but also new and unsubsidized. They want to be the direct cause of new renewable energy that balances out their own energy consumption.

Bestseller articulated an ultimate objective – known as the North Star – in connection with its Fashion FWD sustainability strategy, which pledges it to bring Fashion FWD till they are climate positive, fair for all, and circular by design.

Bestseller will be able to cover the equivalent of 100% of its global electricity demand for owned and operated facilities once the new solar power plant is operational.

Bestseller Sustainability Manager Dorte Rye Olsen, said that the goal of using 100% renewable energy for all Bestseller offices, own stores, warehouses, and other buildings, is a vital aspect of the Fashion FWD strategy.

Dorte explains that they want to help the globe use more new renewable energy, and they'll achieve it this way. They’re boosting manufacturing capacity and purchasing the equivalent of their own worldwide usage by participating in the construction of a new solar power plant in Denmark.

The solar power plant's construction will begin in August 2020, and it will begin supplying new green energy to the Danish electricity grid in the summer of 2021.