American premium clothing brand, Tommy Hilfiger has joined the Sustainable Apparel Coalition (SAC) and its technology partner Higg as the newest brand to introduce the Higg Index Sustainability Profiles.

As part of a pilot program with Amazon, the SAC, and Higg, Tommy Hilfiger, which is owned by PVH Corp, will apply Higg Index Sustainability Profiles to a selection of its products.

On Tommy Hilfiger's EU e-commerce sites, the pilot will feature 247 products and will continue for six weeks. Amazon's Climate Pledge Friendly program will also include the items.

According to SAC and Higg, the Higg Index Sustainability Profiles include data-backed environmental claims, provide buyers visibility into a product's impact, and provide a uniform approach to transparency in the fashion sector.

Amina Razvi, executive director of the SAC, said that the SAC is pleased to welcome Tommy Hilfiger to the Higg Index transparency initiative as the newest brand partner. This marks a big milestone in the brand's sustainability path, and they are happy to cooperate with them.

Razvi added that they look forward to working with the team as they continue to expand the program to include environmental and social impact, giving brands, retailers, and manufacturers a uniform way to share sustainability performance statistics with their customers. This information must be shared in order for customers to make better, more informed decisions and for scaled transparency to be achieved.

Esther Verburg, executive vice president of sustainability, business and innovation for Tommy Hilfiger Global, said that real, concrete change in the fashion industry cannot be accomplished alone. Their opinion has always been that industry collaboration and partnership are critical to achieving the vision of the future of fashion that we all desire. They're happy to be a member of the Sustainable Apparel Coalition, and they're looking forward to launching the Higg Index Sustainability Profile on our European e-commerce sites to help our customers shop more sustainably.

In May, the SAC and Higg launched the first phase of the transparency program, which began with a product's material environmental implications and included Amazon, H&M, and Norrona as the first brand partners. By 2023, the initiative will include social data from facilities, making it the first comprehensive system for communicating sustainability performance throughout a product's lifecycle.

Higg CEO Jason Kibbey, said that through its dedication to transparency, Tommy Hilfiger is setting a terrific example for the fashion industry. By leveraging contextualized data to back up sustainability claims, it is taking a significant step toward increasing visibility into the environmental impact of its products while simultaneously enhancing its customer relationship.