LVMH is marking European Green Week by announcing a collaboration with Canopy, an award-winning environmental non-profit. Canopy has a 20-year track record of using significant companies' purchasing power to advance environmental protection and supply chain transformation.

Every year, about 3.2 billion trees are felled, much of them in the world's most important forests, to produce paper packaging or fabrics such as viscose and rayon for clothing. Pack4Good (packing) and CanopyStyle (fashion) are Canopy's initiatives that collaborate with brands to improve supply chains, conserve forests, and offer alternative NextGen Solutions to the market from the margins. The promises of LVMH's Pack4Good and CanopyStyle maintain this rising trend, set ambitious goals, promote innovation, and apply to all of its renowned 75 Maisons.

LVMH’s commitments include ensuring that its paper, paper packaging, and fabric supply chains are free of fiber from the world's Ancient and Endangered Forests by the end of 2022; and influencing its supply chains to safeguard the world's remaining forests and endangered species habitat, as well as forward the Free, Prior and Informed Consent of communities and Indigenous rights and title.

Environment Development Group Director, LVMH, Hélène Valade, said the LVMH Initiatives For the Environment Program (LIFE 360) acknowledges and honours the value of the world's Ancient and Endangered Forests in maintaining biodiversity and addressing climate change. They are thrilled to be a CanopyStyle and Pack4Good partner, which is an important step in ensuring that their goods and supply chains meet the highest environmental standards.

LVMH and its Maisons will assist the development of Next Generation Solutions in addition to ensuring that their paper, packaging, and fabric supply chains are free of fiber from the world's most important forests. Instead of endangered forest fiber, these circular economy alternatives include smart design as well as game-changing innovation including the utilization of agricultural residues, recycled textiles, and microbial cellulose to make paper, packaging, and textiles.

Canopy’s Executive Director, Nicole Rycroft, said 4.8 billion years of evolution has given us all an incredible natural endowment that no one can afford to waste. They are thrilled that LVMH and all of its historic Maisons have joined forces with Canopy to add forest and climate conservation to their legacy.

LVMH's promises will help considerably to the transformation of unsustainable supply networks and the establishment of life-affirming value chains, boosting efforts to safeguard forests' unique ecosystems.