Valentino, the Italian fashion house, has revealed a business model change that will see the company go fur-free in 2022 and phase out its RedValentino collection in 2024.

Maison Valentino will be able to focus its efforts on one single label and "leverage creativity and mastery to help a new momentum on sustainability" as a result of the change.

Chief executive of Valentino, Jacopo Venturini, said to them, Maison de Couture entails intimacy, creativity, uniqueness, and an inclusive mindset. Their company's principles are perfectly aligned with their fur-free stance. They've accelerated their search for alternative materials in anticipation of a greater emphasis on the environment in future collections.”

To go fur-free, the Italian brand's Milan-based Valentino Polar fur company will cease production at the end of 2021. Valentino has owned the fur company since 2018 and claims that the autumn/winter 2021-22 season will be the last collection to feature fur.

In addition, Valentino announced that it is streamlining its collections and that all RedValentino-related operations will cease in 2024. Autumn/Winter 2023-24 will be the last collection, which will include clothes and accessories.

Venturini added their creative director's aesthetic vision, together with the artisanal spirit and excellence in workmanship, harmonies well with emerging technology and future objectives. Their clients, or Friends of the House, are subject to a variety of stimuli on a daily basis. In this case, Maison's organic growth would be best supported by concentrating on one, and only one, brand.

The company also states that it is collaborating closely with labor union officials to manage organizational problems in accordance with local laws, with the aim of having the least possible effect on employees.