Carter's, Inc. (NYSE: CRI), North America's leading branded marketer of apparel specifically for babies and small children, announced the launch of its own recycling program, Kidcycle™, a first-of-its-kind service to recycle babies and children's garments by the US recycling company, TerraCycle®.

Things that would otherwise be discarded will now be mailed to TerraCycle and recycled as children outgrow their clothes and parents redesign their children's wardrobes. Carter's wants to make recycling well-loved, lived-in clothing for babies and children as simple as possible while still enticing customers with Rewarding Moments loyalty points.

SVP Corporate Social Responsibility, Antonio Robinson said that they are proud to welcome parents to join them on their environmental journey at Carter's because they are committed to doing their best to protect the world for today's generation of children as well as future generations. Kidcycle is a critical move towards circularity, as it would minimize the amount of children's clothing that ends up in landfills while still finding new applications for the recycled products.

For recycling the children’s clothing, the customers have to sign up for a TerraCycle account at www.TerraCycle.com/carters. After which they have to fill a package with the newborn and children's clothing which they want to get rid of. They have to log in to the account to get a free shipping sticker, which can be downloaded and printed. Before dropping at the shipping location the package has to be sealed with the shipping sticker. Rewarding Moments members can win points after packages are obtained at TerraCycle.

The CEO and founder of TerraCycle, Tom Szaky said that for parents, children's clothes, especially baby clothes, carry a lot of memories. It's impossible to let go of nostalgic things like this. Carter's offers parents a sustainable way to dispose of their children's clothing that can no longer be passed on or recycled by their recycling scheme.

The program will embrace every type of infant and children's wear, except shoes and footwear. Once the clothing is collected, it is sorted by fabric type, shredded, and recycled into fabrics that can be used in various ways, such as home insulation and stuffing in workout equipment and furniture.