The leading technology retailer and distributor in the UAE- Jumbo Group have announced that they will team up with SAWA Life which is a sustainable social enterprise based in Africa. This collaboration is done to bring unique tech-lifestyle accessories for customers in this market.

SAWA Life is a sustainable social enterprise that was founded in 2017. It was launched as a part of a charitable mission to uplift marginalized women in Africa by producing 100% hand-beaded fashionable tech accessories. This will also be leading to generating employment and showcasing the beauty of designs synonymous with African culture 

Sustainability is the key principle of the enterprise. The craft skills used by the artisans of SAWA are indigenous to Kenyan culture while the paper beading techniques are from Uganda’s Luo tribe. 

Head of Jumbo OmniChannel Retail, Pankaj Kumar said that in tech retail, Jumbo has always pioneered unique concepts for this market. In their range of sustainable tech products, their collaboration with SAWA Life will add another dimension. The value of SAWA life aligns with the values of the Jumbo Group which is focusing on sustainability and the preservation of the ecological balance of the society, hence they felt particularly pleased. Since the vision of SAWA Life is similar to that of the CSR value of the brand, hence through this association they are happy to contribute to the empowerment of marginalized women in Kenya.

Some of the products by SAWA life include bracelets, charging cords, colorful air pod straps, and earbuds. These products will be available in all the stores of Jumbo Electronics as well as on their online platform.

SAWA Life Founder, Emily Shagley said that they felt excited about this collaboration with Jumbo Electronics which is one of the leading tech retailers in the UAE. they are looking forward to this opportunity as their values align with those of Jumbo. To further Sawa’s mission to improve the lives of women across Africa, they see this partnership as a great opportunity.