An advanced material technology leader, PrimaLoft, is incorporating post-consumer recycled content in its new stretchable version of the Cross Core insulation series. The existing fibers are being treated with next-generation materials by Cross Core. As the company used aerogel in its initial product line, by 2021 autumn, the series will contain 90% PCR content. 

Mike Joyce, president and CEO of PrimaLoft, emphasizes that they are consistently working on sustainability, innovation and performance. She says they feel the need to combine the high-performance attribute with the sustainability aspect, they are incorporating recycled content and will be innovating more materials and processes. 

Presently the PrimaLoft Cross Core Series utilizes Aerogel for increased thermal performance, originally developed by NASA. PrimaLoft engineers have found a way to integrate aerogel material into the fibers, allowing PrimaLoft to develop apparel insulation that withstands the extreme challenges of outdoor garments without increasing its weight. This will allow the development of high-tech intelligent clothing in fashionable silhouettes.

Vanessa Mason, PrimaLoft SVP of Engineering, Insulation and Polymers, states that with the experiment of using aerogel in the fabric they wanted to attain a new level of thermal performance. With their first success, came the responsibility and motivation to keep going ahead on similar lines of using recycled content and doing more innovations to introduce additional sustainable practices to their existing technology. 

PrimaLoft insulation allows greater freedom of movement, unending loft and quick compression recovery for long-lasting & lightweight warmth. ThermoPlume with Cross Core Technology is the next level of warmth in loose-fill synthetic insulations by PrimaLoft. The Cross Core products are being used by many brands like Maloja, Mammut, Vaude, Dynafit, La Sportiva, Millet, Bergans, Haglöfs, Norröna, Montane, RAB, L.L.Bean, Sitka, Black Diamond, Patagonia and Strafe for its long-lasting durability and water-repellency features.