VEOCEL and its co-branding partners have been constantly working to innovate by researching sustainable materials that will help the industry emerge stronger post-pandemic. The brand has proven to stand high during this challenging year by achieving numerous key milestones and paving the way for a sustainable future in the nonwovens industry. The brand has also inspired other brands to follow suit by utilizing eco-conscious materials.

LENZING™ branded lyocell skin fibres for VEOCEL™ Beauty. The new fibres feature Lenzing’s patented Translucency technology, that enhances product performance while remaining eco-friendly. In the supply chain, transparency platform consumers can identify VEOCEL™ branded fibres in final products. 

The VEOCEL™’s certification criteria are designed to help consumers identify personal care and beauty products made from 100% cellulosic and biodegradable fibres. This certification is gaining popularity as more brands, such as DeepFresh, are choosing to feature the VEOCEL™ brand logo on products, highlighting a positive and growing demand for eco-conscious products.

The nonwoven industry is awaiting the EU Single-Use Plastics Regulation, designed to alleviate environmental pollution caused by wet wipes and sanitary towels, among other common single-use plastics items. VEOCEL™ have closely been working with other partners to ensure that the industry is prepared for compliance to offer 100% certified USDA biobased products. This is a step towards transiting the step to eco-friendly behaviour.

VEOCEL recently won the Global Citizen Community Campaign award at the China Advertising Magazine Awards for increasing eco-awareness among Chinese consumers and the pioneering Lenzing Web Technology that won the Austrian “State Prize for Innovation”, which is the highest recognition for innovative achievements in Austria.

The brand is looking forward to collaborate and partner with many more brands to spread awareness around the importance of sustainability around the world.