The outdoor kidswear brand, Isbjörn announced the launch of their Fall/Winter 2021 to continue being sustainable. The company pledges to use only the most sustainable fabrics and manufacturing processes and will fine-tune existing products to make them even more sustainable and durable.

Isbjörn’s Penguin Snowsuit recently won the coveted Bäst-i-Test (Best in Test) for a record seventh consecutive year for its highly-durability. The Penguin Snowsuit has acquired bluesign® certification and is still an iconic element in the company’s winter wear range. North American children can now enjoy the ultimate cold weather protection, feeling dry and thermally balanced while they have fun in the snow. The Penguin suit also promotes self dressing among kids, made from sustainable materials, such as PrimaLoft Insulation Eco and Bionic Finish Eco. 

The snowsuit is still growing to be the company’s best product even after being launched 14 years ago. The suit also comes with a growing cuff that can extend the cuff to arms and legs by 3cm. The company strongly believes in the longevity of its products like Penguin Snowsuit, bringing reusable technical performance, stand out style and true sustainability for outdoor adventures.

Isbjörn is the first outdoor kids brand to become a system partner to bluesign® for their long-lasting “no compromise” products. The company also has a successfully growing teenage range collection that has grown by 37% since its launch. Isbjörn’s technical 3-layer Expedition Hard Shell Jacket and Expedition Hard Shell Pant caters to teens who enjoy outdoor activities.

Maria Frykman, the CEO of Isbjörn of Sweden, stated that from their baby range to the teen collection they have always been a green company from 2005. Frykman stated that Sustainability is now on everybody’s agenda, but it always has been a priority for them. She stated that Isbjörn existed to protect the children and the planet.