UBQ Materials situated in Israel have joined hands with a retail solution provider, Mainetti to transform household waste into sustainable garment hangers for the fashion industry.

The partnership will allow both companies to work hand in hand by using UBQ Materials patented technology that converts unsorted household waste into a bio-based substitute for oil-based plastics.

The resultant product is waiting on its Cradle-to-Cradle (C2C) certification. It claims to reduce methane emissions and groundwater contamination by diverting waste from landfill, while creating raw material that has a climate-positive impact.

Jack Bigio, the Co-Founder and CEO at UBQ Materials, stated that it was easy to overlook the impact of a hanger but when zoomed out, it is clearly evident that handers are a common denominator across all brands, across the world.

He further added that the beauty of manufacturing products that left behind a climate-positive impact like UBQ signified its carbon footprints left no impact on the consumer’s experience. 

Roberto Peruzzo, the CEO of Mainetti, stated that Mainetti was proud to be a part that drove a meaningful change with the new and innovative offering. He added that UBQ's world-class technology and their global footprint as the leading retail solutions provider will allow them to help the apparel industry revolutionise sustainable practices and have a lasting impact on the planet.

Statistically billions of hangers and produced globally each year and the newly joined collaboration will allow UBQ to offer the fashion and retail industries a cost-effective method to significantly reduce their carbon footprint and impact positively on the waste crisis.

Marc Abele, the global marketing director at Mainetti, stated that the fashion industry was receiving a lot of attention for its contribution to pollution and climate change.  He stated that by providing products that were like their innovative, sustainable hangers, the enable retailers and brands to design more responsibly to achieve their sustainability objectives.