GBTL Ltd – Grasim (licensed user of TM Grasim) aiming to expand its business both pan-India as well as in global market, and progress towards their strategic goal to become the market leader has signed ‘fashion icon’ Amitabh Bachchan as its brand ambassador. By roping in Bachchan; the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India.

S Krishnamoorthy, Managing Director of GBTL Ltd., said that they are privileged to have Amitabh Bachchan as their brand ambassador. His vibrant persona, legacy and pan India appeal makes him, the perfect fit for brand GBTL-Grasim (licensed user TM Grasim). Bachchan has been honoured with the 'Timeless Fashion Icon' accolade by Filmfare Glamour Style and Fashion.

GBTL Ltd. has a strong presence in manufacturing of polyester viscose and polyester wool fabric that caters to the domestic as well as in the international market under the brand name GBTL-Grasim. The Domestic OTC (over the counter) division operates in formal menswear fabric market by offering ready to stitch suiting and shirting. The brand and retail division caters to domestic RMG brands as well as global brands by supplying garments and also acts as full service provider by offering one stop solution of fabric to garment.

GBTL-Grasim brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has all-India presence through an elaborate and well-established pan-India distribution network.

Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather said that they arehappy that Ogilvy & Mather is reunited with GBTL-Grasim and also overjoyed that the company has got Amitabh Bachchan on board as their brand ambassador.