LoomWorld, Tamil Nadu Government’s chain of outlets to sell handloom products tie up with Amazon India to sell its handloom products. On Amazon, LoomWorld will initially sell cotton saris in the domestic market. As demand picks up it will offer silk saris and furnishings too.

An official of LoomWorld said that it was already selling products worth Rs. 25 lakh a year. LoomWorld started direct online sales in January 2016. The response was tepid in the initial months but picked up last year. On an average, their direct online sales a month is for about Rs. 2 lakh. The outlets are present in Coimbatore, Chennai, Madurai, Erode, Kancheepuram, etc.

At the launch, O.S. Manian, Minister for Handlooms and Textiles, Tamil Nadu, said that the State has some of the finest hand woven products which have always found resonance with shoppers across the country, a press release from Amazon said.

This launch will have a positive impact on the lives of the weavers and artisans from Tamil Nadu by providing them easy access to new markets. It will enable local weavers associated with LoomWorld to showcase their craftsmanship across the country.

Amazon has similar tie-ups with some of the other State handloom agencies too.