Archroma officially signed a Memorandum of Understanding (MoU) with World Wide Fund for Nature (WWF Pakistan) at the Archroma Center of Excellence in Karachi, for formal cooperation between the two institutions in Pakistan, leading to projects mainly related to water conservation in the textile industry.

The MoU will build strong ties between Archroma and WWF Pakistan’s initiatives in promoting sustainable practices within the textile industry using Archroma’s technical expertise toward zero liquid discharge, software simulations in production lines, and the Archroma ONE WAY Process Simulator tool, together with research methodologies in reducing water consumption and re-using water.

Both institutions will jointly strive to raise awareness amongst the textile sector through training programs by introducing new process models with a futuristic approach.

Speaking at the occasion, Mujtaba Rahim, CEO, Archroma Pakistan Ltd., said that they are proud to join hands with WWF for a cause that is close to their heart, and they strongly believe that water conservation is the key to the sustainability of their industry. They believe in continuous improvement, and through this important initiative they are confident to improve upon the depleting water reserves, especially in Sindh.

Water conservation by recycling and reuse will definitely save fresh-water reservoirs. The technical expertise of our team and enthusiasm of WWF Pakistan in conserving natural resources is an ideal partnership and they look forward to working on many projects in the future.

WWF Pakistan has a number of conservation projects to its credit, commented Zahid Sultan Jadoon, director Operations, WWF Pakistan.

Currently, water is one of their major focus areas. The MoU with Archroma adds to their endeavor in water-saving measures. Their joint collaboration with the textile sector will definitely result in introducing production facility improvements.

The offices of Archroma Pakistan in Karachi are certified “Green Offices” and Archroma is a recipient of the prestigious “Eco Innovation Award” from WWF Pakistan. The Sustainable Effluent Treatment (SET) plant of Archroma at Jamshoro is a unique facility within the industry of textile dyes and chemicals manufacturing. It operates toward zero liquid discharge having 80% water recovery thus saving millions of liters of fresh water.

As a result, for decades, the neighboring community has been receiving approximately 11,000 gallons of clean, fresh drinking water daily, absolutely free of cost.