Lawn is a light-weight, single cloth wash fabric, weighing from 1% ounces to 2% ounces per yard which was long seen as a staple for summer clothes and considered to be cheap every day option, is now catching up popularity as Pakistan designers have started making use of lawn cotton to create branded clothes.

Market of designer lawn cotton is increasing steadily over the last six years. And it is the luxury end of the market which is attracting increasing interest. Lawn cotton has turn out to be a profitable business in Pakistan. Fashion designers are using lawn cotton for branded outfits in an attempt to move into the lucrative export market too

Pakistani designers are looking towards India as a potential profitable export market. With the delicate bilateral trade between India and Pakistan and export duty of lawn products being over 40%, Pakistani designers looking to expand are hoping the situation will change.

At present, lawn cotton production stays at home. But the Pakistan designers are hoping to replicate success of their products soon globally.

Pakistan's textile industry is its biggest single sector accounting 8.5% of the country's GDP and nearly 40% of the industrial workforce. The textile industry contributes 55% of country’s exports. The revenue generated through lawn cotton business was around 500 million dollars last year. Pakistan is looking toward to generating more revenue through export of lawn cotton which is currently gaining popularity.