After the encouraging response received from the first lifestyle exhibition held in New Delhi, Trade Development Authority of Pakistan (TDAP) will be organizing 2nd edition of Lifestyle Pakistan exhibition “Alishan Pakistan” from September 11-14 in New Delhi.

More than 150 participants are expected to show case their product at the event. The exhibition will showcase top quality of Pakistan’s textiles, including high-end designer wear, lawn, home textile, readymade garments, and fabric. Various furniture houses will also exhibit and sell their products.

The exhibition will be leveraged with a Pakistani food court where Pakistani cuisine will be served to public. On the sidelines of the main exhibition, a series of fashion shows and musical evenings will also be arranged at Pakistan High Commission.

According to TDAP Chief Executive S M Muneer, the lifestyle Pakistan is an initiative to further build on the efforts of the governments of Pakistan and India to normalize trade between the two countries.

With a trade potential of billions of dollars between the two countries, the event will not only offer a unique opportunity to the trade community of India to interact with their Pakistani counterparts but also a firsthand opportunity for customers to feel and own the best quality products.

Ministry of Commerce has also supported the organizing of Exhibition and is providing all possible support for successful 2nd Edition of Lifestyle Exhibition at New Delhi, India.