French paper firm, Guyenne enters into the textiles market with the launch of a range of dye sublimation papers at Fespa 2015, the largest and most extensive international wide format print exhibition for screen, digital and textile print technology. The show is a fantastic way for businesses to network with industry giants and explore innovative printing technology.

The French coating specialist, known for its fluorescent papers, believes its new dye-sub tange has an advantage over other products because it comes in a 63gsm thickness as well as 93gsm, the former being better value for volume printers, which are increasingly moving into "fast fashion". Roll length is 150m for 63gsm and 120m for 93gsm.

Scott Walton, Product development manager said that Guyenne is one of the first to launch fluorescent paper but this market has now declined for those products, whereas textiles is the biggest growth market as more and more fashion is done with dye sublimation – it doesn’t fade, it doesn’t wash out, the colours are very vibrant and deeply saturated.

The company is located in Aquitaine, in the Dordogne. The company manufactures specialty coated media and oversees all stages of the manufacturing process on the production line: coating, conversion, roll making or cutting and packaging.