The Company said that, guided by the goal to make its e-commerce experience more smooth, the new site’s design is meant to evoke “the feeling of being ‘walked’ through an online showroom.” And among the highlights of the site’s new features, Matouk noted: Matouk.com is now mobile friendly.

On the brink of its 90th anniversary next year, Matouk is on a mission to improve its facetime with consumers. The effort got started this month online with the revamping of it’s new and improved website, www.Matouk.com.

The key improvements and new features to its website include various features. Presentation of products in one style, with details about quality/material of each item, More in-depth design descriptions for each product and more detailed images, including images of every product in every color, and products at a glance.

Suggestions for shoppers on similar product styles and colorways. Ability for shoppers to browse by category,fabric or style. “So, if someone is partial to percale sheeting – they can easily look at only those options,” the company offered as an example, Free standard shipping on orders within the United States, plus free returns, The company’s first brand video, shown on the landing page.

A free swatch program so that customers can test bed and bath styles before placing an order. On each “style” page for bedding or bath collections, shoppers can scroll down and select a free fabric swatch.

A new “editorial” section on the site featuring fresh content about products as well as features on city guides, entertaining stories, etc.